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Changing the subject

Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionized the way we do journalism at the BBC. The challenge we faced was to find out why people click on some pieces of content and not others, to...

Catalogue: Client Summit 2019- Spring Edition
Author: Kevin Cowan
June 27, 2019
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Citation

Cowan, K. (2019a, June 27). Changing the subject. ANA - ESOMAR. Retrieved May 08, 2024, from


https://ana.esomar.org/documents/changing-the-subject